I created a new article on a 2 month old site, and started getting traffic within 24 hours from Google. In the first two weeks, that page was found at Google for 60 DIFFERENT search phrases.
Was this a fluke?
Nope!
I simply created content the way the search engines like it. Move your mouse over the top right hand corner of this page. Those case studies will give you a unique glimpse of how search engines rank your pages.
Greed has given birth to an array of time-saving solutions, that require a lot of hard "unadvertised work" just to get any decent return on the investment.
The biggest problem facing anyone trying to build a successful website is how to create useful content that people actually want to read. Doing this takes time, and most beginners don't want to put the effort in. After all, making money on the internet is easy, isn't it? Well it is if you believe the people trying to sell you the next get rich quick course, eBook or software.
I'll tell you this now. Making money on the internet is not easy, and does require work.
This problem is multiplied many times over when a webmaster attempts to build a site in a niche he is not familiar with. How on earth can they write content for a niche they know nothing about?
Enter the "Quick Fix" solutions.
How many times have you received emails recommending the latest membership site (PLR) that offers "x articles per week"?
- How many times have you been inundated with emails telling you about the latest article writing service?
- How many times have you heard about outsourcing your content to elance, or rentacoders?
- How many times have you been told about content-rewriter software, that can create articles for you, or software that can turn 1 article into 10, 100 or even 1000+ unique articles?
Unfortunately, solutions like this actually require more effort to get them to work, and many webmasters end up never making the investment back.
Membership sites offering PLR content, offer the same PLR content to 100s of members. If all members posted that content on their own sites, that would be 100s of duplicate articles floating around. Why would Google, Yahoo or MSN rank your article above the other ones?
The fact is, no matter how well written PLR content is, you will need to re-write it to get any benefit at all. When I say re-write it, I mean every word, not just changing the word "benefit" to "advantage", or "little" to "tiny". Search engines are far too clever to fall for that old trick.
Let's look at it from another point of view.
If 100 people have an article written by a PLR site on "alsatian dogs", then all 100 articles will basically be saying the same thing. If someone types "alsatian dogs" into Google, do you think Google will return all 100 articles, when basically they are all identical in terms of the information they provide?
I would suggest that what Google wants, is to provide a broad spectum of information on "alsatian dogs", so may well look for pages that offer something different. In that case, only 1 of the 100 may be shown.
Now, before you start thinking that Google wont be able to filter out articles in this manner, think again. With Latent Semantic Indexing, Google now have the power to find content that more closely matches the phrases entered by searchers.
For example, if someone typed in "Alsatian dog" at Google, Google would look for pages in its index that contained words like:
alsatian, dog, german, shepherd, germanshepherd, dogs, breed, puppies
If the PLR content did not contain those words, your page would not even be considered.
What if someone typed in the phrase "train alsatian dog"?
Would your PLR content be able to rank for that phrase? Probably not, unless it was specificall about training alsatian dogs, and even then, you would be competing against 100s of other people with the exact same PLR article you bought.
In this particular example, Google would be looking for words in the content like:
training, alastian, dog, trainer, dogs, dogtraining, breed, alastian, classes, train, puppies, course, learning, dog's, education, trainers
These are actual synonyms returned from Google when I do that search.
The plain fact is, for content to do well in the search engines, it must:
- offer value to the reader, by providing answers to the reader's questions
- be unique and of a high quality
- be themed, so search engines know how to categorize the content
It is possible to turn PLR content into something that matches these criteria, but each and every article will take a lot of work to achieve this, which makes you wonder what value the content has in the first place. If it has to be 100% re-written, then why not just grab content from free article sites and re-write it in your own words?
What about the services that offer to write unique content for you, or individual writers that you can hire at places like elance or rentacoders?
Well, you might strike gold and find someone who will write beautiful articles for $5 a peice. However, there will always be a nagging doubt at the back of your mind about the article, especially if it is of a very high quality. You can check to see if the article has been copied off the internet by using a service like Copyscape, but what if the writer copied the articles out of a book on the subject. Imagine being issued with legal papers demanding compensation after you published content you thought you owned.
Hiring content authors is a minefield. You need to know what you are doing, and be able to trust the author 100%. If you can do that, you may be fine, but you will need to give those authors detailed instructions on what the article must be about, and which words must appear in the content. In many cases, it is often easier, and quicker to write the content yourself.
At least you wont have to worry about legal papers landing on your doorstep...
The biggest objection I hear from my own newsletter subscribers is that they can't write articles, or they don't feel confident writing about a particular topic, because they don't have the kowledge.
The "Creating Fat Content Course" aims to equipe webmasters with both the knowledge, and the tools necessary for easily creating high-quality content, that the search engines will love.
Michael Campbell said: "These unique tools are based on Dr. Williams research. They concentrate
on all the "on-page factors" that boosts content into the top 10 results at Google. .. "My conclusion... Michael Campbell |
Unsolicited testimonials: "By the way, I have been writing copy for over 30 years and feel pretty confident in my abilities. I have also looked at many many products and your Fat Content Course is by far and away the best program I have seen in this crazy and fun business. If you are trying to make money on line and don't use the tools and instructions in this course you are making a huge mistake. And price. I should be arrested for larceny. What unbelievable value. Jim O'Brien Jim goes on to say: "I need to write articles for our two "working" web sites to improve search engine positioning on specific products and services we are selling to our hospitality and small business clients. I was having a very hard time finding a way to incorporate key words into my articles and still make them useful and creditable to a targeted and sophisticated audience. I was just bouncing all over the place and accomplishing little until I purchased your course. As I followed your structure, everything seemed to fall into place and I began producing quality articles with the keyword density I need for good search engine placement. I use the templates and have even developed a few of my own. I have also tried several keyword programs and without a doubt, the combination of Wordtracker and Keyword Results Analyzer are by far and away the best combination I have seen. When you combine the Fat Content Creator and your really cool search engine browser with these tools you have the very best way to get your web sites great search engine rankings. They are a flat out 10. Needless to say, I am a very satisfied customer". Jim O'Brien
"Hi, |
Here is part of an email I received from a subscriber of my newsletter:
"I have planned out 9 websites, but don't have the time to create 100s of articles for each site. Can you tell me the best source of free or cheap content, so I can get these sites built?"
You know, many people think the same thing. How on earth can you create a website with 100s of pages when you have to create all of the content yourself?
Well, my answer is simple. You dont need dozens of sites, and you don't need 100s of pages per site. We all hear of people who use PLR content, or articles from free article sites to create 100 page websites overnight. Sounds to good to be true, doesn't it? Well, it is. Most of these sites wont rank well, and wont get any traffic, because they are not what the search engines are looking for.
To be successful, you need to change the way you think. You also need to stop listening to a large majority of marketers who tell you stuff, just to get you to buy their latest product.
The fact is, a 10 page website with quality, unique, and useful content can out-perform websites with 100s of pages. I see this with nearly every new site I build.
The number of pages a site has, does not guarantee a certain level of traffic.
I have tried building sites with PLR content, and free articles. They get almost no traffic. I even setup an article directory, which currently has around 3000 articles in it and has a PR 3.
Problem with the directory is that people submit the same article to numerous article sites, as they are only interested in inbound links to their own sites. You know how much traffic that 3000 article site is getting every day? Here is a screenshot from the stats program monitoring that site:
If you built a website with 3000 pages, you'd kind of expect more traffic, wouldn't you? In fact, this is the sort of traffic I might expect for a single page on a quality site.
The content on this article site is not unique, and much of it isn't useful. That site just doesn't attract good inbound links, and therefore doesn't rank well for very much at all. Since it's birth on March 20, 2006, my article site hasn't even made me enough money to pay for a meal for two at my local restaurant.
The good thing is, I believe these results are typical of sites built without quality, unique content.
Good thing? Why do I say that?
Simple. With so many people building sites like this, it means there is very little quality competition. For those webmasters who create quality sites, with nothing but quality content, the pickings are rich.
Building a website? Think Quality, Not Quantity
Your goal should be to create websites that will last for years, and attract good, targeted traffic, and that means quality, not quantity.
So what if an article takes you 45 minutes to write. That one article could end up making you $10 a month for the next 10 years. Imagine slowly building your web empire in this manner, until you have 100 articles like this? That would be a good one-year goal for a part-timer (2 articles per week).
For a full-timer, you could probably create a couple of articles a day, or around 600 articles a year. Now, multiple that up, and you have a good monthly income. This type of income is special, because it does not matter whether you stay at your home office and work, or go on holiday for the month. Your content is out there, working 24-7.
Isn't it time you stopped following the sheep, stopped thinking that quantity was the way forward, and started creating your own quality sites?
The course, and the accompanying software tools, will help you build high quality, themed content that ranks well for a wide range of phrases.
Here is a screenshot of the stats from one of my sites which has 13 pages (the site is actually a few pages bigger, but I am not counting privacy, sitemap etc. The site has 13 pages of pure quality content). The screenshot shows the end of a report which lists all of the phrases the site has been found for.
This report shows that the site was found 5316 times via the search engines, for 1429 different terms over a period of roughly 6 weeks. The top referrer report for this site shows where that traffic has come from:
You can see that traffic comes from all of the big three search engines, plus Aol Search, Ask Jeeves and CNet Search.
These figures for this 13 page site are typical for the sites I build. None stay at 10 or 15 pages, as all sites are works in progress, and I tend to add a new page of quality content to each site, once a month or so. As the site grows, it continues to be found for a diverse range of keyword phrases, while all the time, increasing in daily traffic.
This basic site originally took about 15 hours to build (including writing the content). Initially it was a 7 page site, with 4 more content pages being added over a period of several weeks after the initial site was completed.
The site will continue to grow, like all of my other sites, slowly, and over time. This site, like many of my other sites, get inbound links from other sites, without any action on my own part.
My sites get linked to from blogs, articles referring to content (or reports) on my site, and bookmarked at places like Stumble Upon. Most webmasters work hard on getting links like that, but my sites just attract them due to the high quality of my content.
An Article Experiment
I recently did a little experiment that I wrote about in my newsletter.
I created a webpage for one of my sites in a highly competitive niche, using the methods taught in this course.
The page was posted on my site, and getting traffic 24 hours later from Google. In fact, in the first 48 hours, that single page was found for 17 DIFFERENT search phrases.
Two weeks after its first inclusion in Google, I checked again. That single page had been found for 60 different search phrases in 2 weeks. THAT'S ONE PAGE.
The truth is, FAT CONTENT IS THE NEW SEO, and I can teach you how to write it!!
The "Creating Fat Content Course" will teach you how to write high quality, themed content (the kind of unique, valuable content that search engines prize, and people like to share with their friends).
Here is what the course contains:
1. 225 Page Training manual.
The training manual is packed with screenshots, diagrams, and easy to follow instructions.
It takes you through real examples of researching and writing content, and explores how you can make your content unique, valuable, and add value to the internet.
Throughout, you will be shown how to use the included software to research, write, and check the theme your content, the same way I write all of the content for my own web sites.
2. Fat Content Creator Software.
This software is the article editor.
The editor has various tools built in to help you check the quality of your content. You can see the "Keyword Map" feature in the screenshot.
You'll also have access the theme report, which checks your article to make sure it is well themed, and contains the keywords that the search engines will expect to find.
3. Dr. Andy's Internet Search Browser.
This research tool is very powerful, allowing you to quickly and easily find facts, figures, videos, images, etc, for your content.
4. Special Demo version of KRA, including the entire Keyword Research for the niche used in this course.
The course manual describes how to use this tool, to get at the right keywords for each piece of content you create.
5. Additional Files.
Contains several files mentioned during the course. Also includes a Server Side Include (SSI) primer, for those who want to learn this powerful tool.
6. Special Bonus - Content Publisher
Content Publisher is not the typical type of bonus you usually get when buy something. Content Publisher is the full version of the tool that currently sells for $97. You can see the sales page, and read more about what this tool does on the Content Publisher website.
This course will teach you the techniques you need to create quality , unique content, that will be found in the search engines, and bring you quality, targeted traffic.
I am so confident that you will love this course that I offer a 100% unconditional money back guarantee. Tell us that you are not completely satisfied within 30 days of purchase, and we will refund your money. We won't even ask you why!
That is a 100% no-risk offer!
The first 200 copies of the Fat Content Course
are available for just $197 $147 $127
